Label printing has been a large-scale process involving tedious methods of printing. It also includes test runs which take both time and resources and lacks the flexibility. Therefore, this makes it hard for small businesses and operations to do label printing.
Label printing is mostly done by many companies using sophisticated machines. Digital label printing combines computers, printers, and software which enable you to get the best quality and customization you desire.
Most people think of stickers whenever they think of label printing. However, labels were not usually self-adhesive initially. They used to be printed using a method called lithography. Label printing is nowadays done using a method known as flexographic printing.
During the early years, flexographic printing used to be done on flexible printing plates. However, the quality was not that good. Nowadays, the printing plates used are made from photopolymers which are steadier. They are digitized directly from the computer to the plate.
Richard Alexander of www.summitprint.ca points out that “The printing presses used in label printing are a combination of presses. The presses are made using different types of printing technologies to produce the self-adhesive labels you usually see. It is not uncommon to find a modern label printing press having 12 printing stations because of the high quality needed for the self-adhesive labels.”
Most of the configurations are a combination of gravure, UV flexographic, hot foil printing stations and lithographic. Label printing digitally is economical, and it does not matter how many labels you print which prevents wastage since you do not have to print excess stickers. You only print what you want to satisfy your needs.
The colors are usually high quality giving your business a strong brand which can attract more customers. The best thing about digital printers is that they do not use printing plates. You can easily customize your labels and have many variations without having to worry about waste.